From identifying pain points in a traveller’s journey to mapping public health patterns to harnessing millions of GPS coordinate points generated by people’s daily activities; organisations are better equipped to serve its customers and outperform their competitors with strategies that are data-driven.
Big Data Analytics can be used to measure return on investments, visualise data and business processes. In Smart Cities, data collected from city dwellers and visitors, vehicles and the various urban points can be used for efficient traffic and transportation management, utility management, environmental monitoring and improved maintenance of public buildings and amenities. In many companies worldwide today, Big Data Analytics are delivering operational efficiency and unprecedented opportunities.
In 2015, the Big Data Analytics Digital Government Lab was launched at MIMOS, to accelerate the implementation of BDA in the Malaysian Government.
Related R&D Areas